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西安網(wǎng)絡(luò)公司新勢力網(wǎng)絡(luò)戰(zhàn)略合作陜西師范大學(xué)國際商學(xué)院網(wǎng)站門戶信息化平臺建設(shè)
2024-10-09 12:17:55 669
西安網(wǎng)絡(luò)公司新勢力網(wǎng)絡(luò)戰(zhàn)略合作陜西師范大學(xué)國際商學(xué)院網(wǎng)站門戶信息化平臺建設(shè)。陜西師范大學(xué)國際商學(xué)院官方主頁地址：https://ibs.snnu.edu.cn/
陜西師范大學(xué)國際商學(xué)院是陜西師范大學(xué)順應(yīng)大學(xué)綜合化、研究型和教育創(chuàng)新的要求，于2002年4月創(chuàng)立的學(xué)院。2018年1月，學(xué)院正式獲得國際頂級商學(xué)院認(rèn)證機構(gòu)——國際精英商學(xué)院協(xié)會(The Association to Advance Collegiate Schools of Business，簡稱AACSB)會員資格。學(xué)院秉承“天道酬勤”的院訓(xùn)，以“創(chuàng)經(jīng)濟與管理新知，培養(yǎng)具有社會責(zé)任感的優(yōu)秀商業(yè)人才”為使命，立足中西部，面向全國，對標(biāo)全球精英商學(xué)院標(biāo)準(zhǔn)，已發(fā)展成為一所具有重要影響力的經(jīng)濟與管理學(xué)院?，F(xiàn)任院長雷宏振，黨委書記思培峰。
The International Business School of Shaanxi Normal University was founded in April 2002 in response to the requirements of comprehensive, research-oriented, and innovative education at the university. In January 2018, the school officially obtained membership of the Association to Advance Collegiate Schools of Business (AACSB). Adhering to the motto of "Life lies in diligence" the school's mission is to create knowledge in economics and management, nurture the business elites with strong social responsibility. Based in the central and western regions of China but with a national focus, the school benchmarks global elite business school standards and has developed into an economically and management influential institution. The current dean is Lei Hongzhen, and the party secretary is Si Peifeng.
學(xué)院現(xiàn)有教職員工99人，其中專職教師78人，教授20人，副教授50人，博士生導(dǎo)師12人，學(xué)術(shù)類碩士生導(dǎo)師48人，專業(yè)學(xué)位碩士生導(dǎo)師54人。學(xué)院有“長江學(xué)者”講座教授 1人，教育部“新世紀(jì)優(yōu)秀人才支持計劃”入選者1人，“陜西青年科技人才”1人，“西安青年科技人才”1人，1人連續(xù)三年獲Elsevier高被引學(xué)者。學(xué)院現(xiàn)有全日制本科生709人，學(xué)術(shù)類碩士研究生271人，專業(yè)學(xué)位碩士研究生496人，博士研究生45人，留學(xué)生6人。
The school currently has 99 faculty and staff members, including 78 full-time faculty, 20 professors, 50 associate professors, 12 doctoral supervisors, 48 academic master's supervisors, and 54 professional master's supervisors. The school has 1 "Yangtze River Scholar Distinguished Professor”, 1 faculty members were supported by program for New Century Excellent Talents of the Ministry of Education, 1recipient of the "Shaanxi Youth Science and Technology Talent" award, 1 recipient of the "Xi'an Youth Science and Technology Talent" award, and 1 scholar who has been highly cited by Elsevier for three consecutive years. There are currently 709 full-time undergraduate students, 271 academic master's students, 496 professional master's students, 45 doctoral students, and 6 international students.
學(xué)院設(shè)有經(jīng)濟學(xué)、金融學(xué)、國際金融管理、商業(yè)智能與數(shù)據(jù)科學(xué)、組織管理、財務(wù)與會計等6個系?，F(xiàn)有陜西省軟科學(xué)研究基地——陜西區(qū)域創(chuàng)新與改革發(fā)展軟科學(xué)研究基地，有中國經(jīng)濟發(fā)展研究中心、中國西部金融研究中心、交叉過程感知與控制實驗室、扶貧政策與評估研究中心(中國智庫CTTI來源智庫)等4個校級科研平臺;擁有省級實驗教學(xué)示范中心——數(shù)字商學(xué)實驗教學(xué)中心、省級虛擬仿真實驗教學(xué)中心——經(jīng)濟與管理虛擬仿真實驗教學(xué)中心。
The school has six departments: Economics, Finance, International Financial Management, Business Intelligence and Data Science, Organizational Management, and Finance & Accounting. It also has the Shaanxi Provincial Soft Science Research Base - Shaanxi Regional Innovation and Reform Development Soft Science Research Base, along with four university-level research platforms: the China Economic Development Research Center, the Western China Financial Research Center, the Laboratory of Cross-process Perception and Control, and the Center for Poverty Alleviation Policy and Evaluation Studies (the China Think Tank Index). Additionally, the school has a provincial-level Experimental Teaching Demonstration Center - the Digital Business Experimental Teaching Center, and a provincial-level Virtual Simulation Experimental Teaching Center - the Economic and Management Virtual Simulation Experimental Teaching Center.
學(xué)院擁有理論經(jīng)濟學(xué)、工商管理兩個博士后流動站，有理論經(jīng)濟學(xué)和工商管理博士學(xué)位授權(quán)一級學(xué)科，國民經(jīng)濟學(xué)博士學(xué)位授權(quán)二級學(xué)科、理論經(jīng)濟學(xué)、應(yīng)用經(jīng)濟學(xué)、工商管理碩士學(xué)位授權(quán)一級學(xué)科，擁有工商管理(MBA)、會計學(xué)(MPAcc)專業(yè)學(xué)位授權(quán)項目。國民經(jīng)濟學(xué)為省部級重點學(xué)科，理論經(jīng)濟學(xué)被列為學(xué)校一流學(xué)科重點支持學(xué)科。學(xué)院依托學(xué)校雄厚的人文底蘊和基礎(chǔ)科學(xué)學(xué)科背景，突出馬克思主義政治經(jīng)濟學(xué)在當(dāng)代的發(fā)展，聚焦中國發(fā)展經(jīng)濟學(xué)、行為經(jīng)濟與管理重點學(xué)科建設(shè)方向，集中優(yōu)勢，打造特色。
The School has two post-doctoral stations in theoretical economics and business administration. IBS has doctoral degree program in theoretical economics and business administration and master’s degree program in theoretical economics, applied economics and business administration. And the School also provides MBA and MPAcc degree program. National Economics is a key discipline at the provincial and ministerial level, and Theoretical Economics is designated as a key discipline supported by the university as part of its first-class discipline initiative. The School leverages the university's strong humanities background and foundational science disciplines, emphasizes the development of Marxist Political Economy in contemporary times, and focuses on key areas such as Chinese Development Economics, Behavioral Economics, and Management to build its unique strengths.
學(xué)院現(xiàn)有經(jīng)濟學(xué)、金融學(xué)(含數(shù)量金融校級非師范拔尖人才創(chuàng)新實驗班)、市場營銷、大數(shù)據(jù)管理與應(yīng)用、人力資源管理、財務(wù)管理等7個本科專業(yè)(方向)，其中，經(jīng)濟學(xué)專業(yè)為國家一流本科建設(shè)專業(yè)，財務(wù)管理專業(yè)、金融學(xué)專業(yè)為省級一流本科建設(shè)專業(yè)。學(xué)院在借鑒國內(nèi)外優(yōu)秀商學(xué)院經(jīng)驗的基礎(chǔ)上，設(shè)置了較為完善的課程體系，旨在培養(yǎng)具備扎實的經(jīng)濟學(xué)、管理學(xué)理論基礎(chǔ)，具有一定研究能力，能夠綜合運用經(jīng)濟、管理、信息技術(shù)、外語等方面知識在政府、企業(yè)、金融或高校等部門從事相應(yīng)工作的高素質(zhì)人才。學(xué)院建有國家級一流課程2門，省級精品資源共享課3門，校級精品課程17門，校級雙語示范課5門，校級全英語教學(xué)示范課7門，校級教學(xué)團隊6個，校級信息化課程29門，并為全校開設(shè)了創(chuàng)新創(chuàng)業(yè)理論與實踐大規(guī)模公共必修課(線上/線下)。學(xué)院建有省級大學(xué)生校外實踐教育基地1個，校級實習(xí)實踐基地30個，為學(xué)生綜合能力提升搭建了發(fā)展空間和平臺。
IBS currently offers seven undergraduate programs (or specializations) in Economics, Finance (including a non-teacher training innovation experimental class in Quantitative Finance at the university level), Marketing, Big Data Management and Application, Human Resource Management, and Financial Management. Among these, the Economics program is recognized as a national first-class undergraduate program, while the Financial Management and Finance programs are recognized as provincial first-class undergraduate programs. The School, drawing on the experiences of top business schools both domestically and internationally, has established a comprehensive curriculum system aimed at cultivating high-quality talent. These individuals are expected to have a solid theoretical foundation in economics and management, possess research capabilities, and be able to apply knowledge in economics, management, information technology, and foreign languages in government, enterprises, financial institutions, or academia.
IBS has developed two national-level first-class courses, three provincial-level excellent resource-sharing courses, 17 university-level excellent courses, five university-level bilingual demonstration courses, seven university-level full English teaching demonstration courses, six university-level teaching teams, and 29 university-level informatized courses. Additionally, it offers a large-scale public compulsory course on innovation and entrepreneurship theory and practice (both online and offline) for the entire university. The college also has one provincial-level off-campus practice education base for university students and 30 university-level internship practice bases, providing a solid platform and ample development opportunities for enhancing students' comprehensive abilities.
自2016年起，學(xué)院實行本科大類招生和培養(yǎng)，學(xué)院設(shè)有經(jīng)濟學(xué)、工商管理學(xué)兩大本科招生類別，在學(xué)生大一第二學(xué)期中期開始進行專業(yè)分流，大一主要開設(shè)通識教育核心課程以及學(xué)科專業(yè)公共基礎(chǔ)課程，后三年主要學(xué)習(xí)相關(guān)專業(yè)課程。整個課程設(shè)置體現(xiàn)個性化和多樣性的培養(yǎng)理念，給學(xué)生更多的課程學(xué)習(xí)選擇機會。同時，學(xué)院堅持理論與實踐相結(jié)合，增大實踐課程比例;堅持必修與選修相結(jié)合，增大選修課程比例;在教學(xué)方法上注重教學(xué)創(chuàng)新，突出案例教學(xué)、實踐教學(xué)和計算機模擬實驗教學(xué)。
Since 2016, IBS offers two main admission majors at the beginning in undergraduate program: Economics and Business Administration. Students begin to choose their specific majors in the second semester of their freshman year. During the first year, the curriculum primarily consists of core general education courses and public foundational courses in the discipline. In the remaining three years, students mainly study courses related to their chosen specific majors. The overall course design reflects a philosophy of personalized and diverse training, providing students with more options in their course selections. Additionally, the School emphasizes the combination of theory and practice by increasing the proportion of practical courses. It also balances required and elective courses by increasing the proportion of electives. In terms of teaching methods, the college focuses on teaching innovation, emphasizing case-based teaching, practical teaching, and computer simulation experiments.
學(xué)院大力實施科研強院戰(zhàn)略，以研究中心為載體，構(gòu)建科研團隊，定期舉辦學(xué)術(shù)報告，邀請國內(nèi)外知名的企業(yè)家、學(xué)者和政府管理人員進入講堂，與師生進行面對面的溝通和交流，教師科研實力持續(xù)提升。建院來，學(xué)院教師承擔(dān)教育部哲學(xué)社會科學(xué)重大攻關(guān)項目1項，國家社科基金重點項目1項，國家自然科學(xué)基金、國家社科基金69項，其他省部級課題604項。在主流學(xué)術(shù)期刊發(fā)表論文1314余篇，出版專著與教材241余部。教師獲省級及其它各類教學(xué)成果獎百余項，其中,省級微課比賽一等獎2項，三等獎1項;省級課堂教學(xué)創(chuàng)新大賽一等獎1項，二等獎1項;省級青年教師教學(xué)競賽一等獎1項;省部級科技成果獎4項，校青年教師基本功大賽一等獎2項、二等獎3項、三等獎6項、優(yōu)秀獎23項，校級教學(xué)質(zhì)量優(yōu)秀獎多項。
IBS vigorously implements a strategy to strengthen the institution through research. It builds research teams centered around research teams, regularly organizes academic lectures, and invites well-known entrepreneurs, scholars, and government officials from both domestic and international backgrounds to give talks. These initiatives facilitate face-to-face communication and interaction with faculty and students, leading to continuous improvement in the research capabilities of the faculty. Since its establishment, the School's faculty has undertaken significant research projects, including one major project funded by the Ministry of Education for philosophy and social sciences, one key project funded by the National Social Science Foundation, 69 projects funded by the National Natural Science Foundation and the National Social Science Foundation, and 604 other provincial and ministerial-level projects. Faculty members have published over 1,314 papers in mainstream academic journals and have authored or co-authored more than 241 monographs and textbooks. The faculty has also received over 100 provincial and other various teaching achievement awards, including two first prizes and one third prize in the provincial micro-lecture competition, one first prize and one second prize in the provincial classroom teaching innovation competition, one first prize in the provincial young teachers' teaching competition, and four provincial and ministerial-level scientific achievement awards. Additionally, they have won two first prizes, three second prizes, six third prizes, and 23 excellence awards in the university’s young teachers' basic skills competition, along with multiple university-level awards for teaching quality excellence.
學(xué)院設(shè)有MBA、MPAcc專業(yè)學(xué)位教育中心，負(fù)責(zé)MBA、MPAcc專業(yè)碩士的培養(yǎng)和管理工作。聘請一批國內(nèi)著名經(jīng)濟學(xué)家和管理學(xué)家作為學(xué)院兼職教授，指導(dǎo)MBA、MPAcc學(xué)員的學(xué)習(xí)和研究。專業(yè)學(xué)位中心配備有現(xiàn)代化的教學(xué)與實踐場所，包括專用多媒體教室，情景實踐室、小型研討室、圖書閱覽室、行為經(jīng)濟與管理實驗室、電子商務(wù)實驗室、實踐培訓(xùn)基地等一批教學(xué)場所，為學(xué)員學(xué)習(xí)提供保障。
IBS has established an MBA and MPAcc Professional Degree Education Center, responsible for the training and management of MBA and MPAcc professional master's students. It has appointed a number of renowned domestic economists and management experts as part-time professors to guide MBA and MPAcc students in their studies and research. The Professional Degree Center is equipped with modern teaching and practice facilities, including dedicated multimedia classrooms, scenario practice rooms, small seminar rooms, a library reading room, behavioral economics and management laboratories, e-commerce laboratories, and practical training bases. These facilities provide strong support for the students' learning.
學(xué)院自成立以來，堅持走國際化道路，已與美國東卡羅萊納大學(xué)、佐治亞大學(xué)、密蘇里大學(xué)、愛達荷大學(xué)、北佛羅里達大學(xué)，澳大利亞埃迪斯科文大學(xué)和新英格蘭大學(xué)、新西蘭懷卡托大學(xué)和梅西大學(xué)、日本名古屋大學(xué)、英國卡迪夫大學(xué)和格林威治大學(xué)、法國南錫高等商學(xué)院等院校建立了學(xué)術(shù)互訪和交換生制度。學(xué)院引進多名外教和名師進課堂，累計為我院研究生和本科生開設(shè)課程10余門次。學(xué)院每年開設(shè)暑期課程，邀請國外知名教授為學(xué)生講授學(xué)術(shù)前沿知識。近年來，學(xué)院師生參加國際學(xué)術(shù)會議20余次,出國訪問交流30余次，學(xué)院主辦各種國際國內(nèi)學(xué)術(shù)會議50余次。
Since its establishment, IBS has been on the way of internationalization, and it has established academic exchange and students exchange programs with various institutions such as the East Carolina University, University of Georgia, University of Missouri, University of Idaho, University of North Florida, University of Edith Cowan, University of New England, University of Waikato and Massey University in New Zealand, Nagoya University of Japan, Royal University of Canada, University of Cardiff of Britain, University of Greenwich, Nancy Business School in France. A number of foreign faculty members and famous professors have been introduced, offering more than 10 courses for graduates and undergraduates cumulatively. Every year, IBS holds summer schools and invites foreign professors to introduce frontier academic knowledge for students. Our faculty and students have participated in more than 20 international academic conferences and engaged in over 30 overseas visits and exchanges. The school has held more than 50 various international and domestic academic conferences.
學(xué)院以“立足中西部，成為國內(nèi)一流、國際知名的商學(xué)院為愿景”，倡導(dǎo)“教學(xué)相長、師生互促;塑造優(yōu)秀品格，自信自立，堅信天道酬勤，創(chuàng)新者強的學(xué)院價值觀”，致力于培養(yǎng)具有社會責(zé)任感、勇于擔(dān)當(dāng)、胸懷寬廣、富于創(chuàng)新、熱愛生活、具有國際視野、受人尊敬的優(yōu)秀人才。把學(xué)院建設(shè)成為一個師生向往的知識殿堂和社會敬重的智慧高地!
The vision of IBS is to become the national top and internationally renowned business school rooted in the Midwest China. We uphold two-way process of teaching and research, insist mutual promotion of teachers and students. We value outstanding character with self-confidence and self-independence and we believe fortune favors the diligent and innovator gains the power. We are committed to nurturing talents with a sense of social responsibility, generosity, creativity, passion and global vision. With the support of all faculty and students, we will endeavor to develop the school into a sought-after knowledge palace and an esteemed wisdom highland.
經(jīng)濟學(xué)專業(yè)ECONOMICS
培養(yǎng)目標(biāo)Educational Objectives
培養(yǎng)學(xué)生具有扎實的馬克思主義經(jīng)濟理論和現(xiàn)代經(jīng)濟學(xué)理論基礎(chǔ)，系統(tǒng)掌握現(xiàn)代經(jīng)濟理論，并能熟練運用經(jīng)濟管理和其它金融、統(tǒng)計、應(yīng)用經(jīng)濟學(xué)知識、方法和手段分析實際問題;熟悉國家經(jīng)濟政策與經(jīng)濟法規(guī)和國內(nèi)外商務(wù)通用的規(guī)劃與慣例;知識面寬廣，應(yīng)用能力強，具備對經(jīng)濟問題做定性研究與定量分析的能力，有向經(jīng)濟學(xué)相關(guān)領(lǐng)域擴展?jié)B透的能力，具備創(chuàng)新思維與創(chuàng)新意識的，最終達到厚基礎(chǔ)、寬口徑、高素質(zhì)、強能力、重創(chuàng)新，能夠適用市場經(jīng)濟需求，適合政府機關(guān)、事業(yè)單位與國內(nèi)外企業(yè)從事相關(guān)工作的中高級管理人才與應(yīng)用人才。
The major aims to cultivate students with a solid foundation of Marx’s economic theory and modern economics theory and be proficient in the use of knowledge and methods in economics, management, finance, statistics and applied economics to analyze and solve practical issues. Students are supposed to be familiar with national economic policies, laws and regulations and the domestic and foreign general business planning and practices; possess broad knowledge and application ability; be able to do qualitative research and quantitative analysis on economic issues; have the innovative thinking and innovation consciousness. This specialty is designed to nurture senior specialized professionals for government departments, financial institutions, enterprises, and institutions of higher learning.
主干課程Core Courses
政治經(jīng)濟學(xué)、宏觀經(jīng)濟學(xué)、微觀經(jīng)濟學(xué)、《資本論》研究、計量經(jīng)濟學(xué)、博弈論與信息經(jīng)濟學(xué)、數(shù)理經(jīng)濟學(xué)、發(fā)展經(jīng)濟學(xué)、區(qū)域經(jīng)濟學(xué)、產(chǎn)業(yè)經(jīng)濟學(xué)、勞動經(jīng)濟學(xué)、人口、資源與環(huán)境經(jīng)濟學(xué)、金融學(xué)、國際金融、國際經(jīng)濟學(xué)、經(jīng)濟理論史、經(jīng)濟史、企業(yè)理論。
Political Economics, Macroeconomics, Microeconomics, Study on Marx’s Das Capital, Econometrics, Game Theory and Information Economics, Mathematical Economics, Development Economics, Regional Economics, Industrial Economics, Labor Economics, Population & Resource & Environmental Economics, Finance, International Finance, International Economics, History of Economic Theories, Economic History, Theory of the Firm.
金融學(xué)專業(yè)FINANCE
培養(yǎng)目標(biāo)Educational Objectives
培養(yǎng)德、智、體、美、勞全面發(fā)展，身心健康，能適應(yīng)社會主義市場經(jīng)濟建設(shè)的需要，具有創(chuàng)新精神和責(zé)任感，具備良好的經(jīng)濟管理素質(zhì)，掌握金融及投資等方面基本理論和基本技能，能在銀行、證券、保險等金融機構(gòu)及其他經(jīng)濟管理部門和企業(yè)從事相關(guān)工作的應(yīng)用型高級專門人才。
The specialty of Finance aims to promote the students’ moral, intellectual, physical and aesthetic development. It trains high-quality applied talents who could adapt to the needs of socialist market economy development, and with innovative spirit and a sense of responsibility. Besides, students are expected to have good competencies in economics and management and could master the basic theory and skills in finance and investment. They are supposed to have the ability to work in banks, securities, insurance companies and other financial institutions, as well as economic management departments and enterprises, as applied senior professionals.
主干課程Core Courses
微觀經(jīng)濟學(xué)、宏觀經(jīng)濟學(xué)、金融學(xué)、保險學(xué)、管理學(xué)、會計學(xué)、統(tǒng)計學(xué)、中央銀行學(xué)、金融中介學(xué)、公司金融學(xué)、投資銀行學(xué)、國際金融學(xué)、金融市場學(xué)、證券投資學(xué)、商業(yè)銀行經(jīng)營管理、銀行信貸管理、保險公司經(jīng)營管理、博弈論與信息經(jīng)濟學(xué)、計量經(jīng)濟學(xué)、金融工程學(xué)、行為金融學(xué)、互聯(lián)網(wǎng)金融、個人理財、隨機過程、數(shù)學(xué)建模等。
Basic Microeconomics, Basic Macroeconomics, Finance, Insurance, Management, Accounting, Statistics, Central Banking, Financial Intermediaries, Corporate Finance, Investment Banking, International Finance, Financial Market, Securities Investment, Commercial Bank Management, Bank of Credit Management, Game Theory and Information Economics, Econometrics, Financial Engineering, Behavior Finance, Internet Finance, Personal Finance, Stochastic Process, Mathematical Modeling etc.
市場營銷專業(yè)MARKETING
培養(yǎng)目標(biāo)Educational Objectives
培養(yǎng)德、智、體、美、勞全面發(fā)展，身心健康。具有創(chuàng)新精神和實踐能力;掌握管理學(xué)、經(jīng)濟學(xué)和信息技術(shù)基礎(chǔ)知識，具有市場營銷新理念和市場營銷環(huán)境分析、市場營銷戰(zhàn)略規(guī)劃、市場營銷策略實施等的能力，熟悉國際營銷業(yè)務(wù)規(guī)則，具備現(xiàn)代營銷理論與方法，能夠較好地應(yīng)用外語和營銷職業(yè)技能，能在企、事業(yè)單位從事市場開拓、營銷管理、營銷咨詢和策劃、市場調(diào)查與研究工作的高級專門人才。
The specialty of Marketing aims to promote students’ moral, intellectual, physical and aesthetic development, physical and mental health development. The specialty will cultivate students in: the innovative spirit and practical ability; mastery of management, economics and information technology knowledge; the new marketing concept and marketing environment analyzing; marketing strategy planning and implementation; international marketing business rules; modern marketing theories and methods, etc.. Students are supposed to use the marketing professional skills in enterprises and institutions and deal with issues related to marketing, marketing management, marketing consulting and planning, market investigation and research.
主干課程Core Courses
管理學(xué)、市場營銷學(xué)、消費行為學(xué)、網(wǎng)絡(luò)營銷、市場調(diào)研與預(yù)測、國際市場營銷、服務(wù)營銷、戰(zhàn)略管理、運營管理、營銷與廣告策劃、營銷案例研究、商務(wù)談判、分銷管理、定價理論與策略、產(chǎn)品管理、品牌管理、客戶關(guān)系管理、會計學(xué)、廣告學(xué)、營銷預(yù)算與控制、營銷研究、供應(yīng)鏈與物流管理等、零售管理、營銷工程。
Management, Marketing, Modern Sales Strategies, Consumer Behavior, Network Marketing, Marketing Research and Predicting, International Marketing, Service Marketing, Marketing Information System Management, Marketing Strategy Management, Operations Management, Marketing and Advertising Planning, Marketing Case Research, Business Negotiation, Consumer Economics, Distribution Management, Pricing Theory and Strategy, Product Management, Brand Management, FMCG Marketing, Customer Relationship Management, Accounting, Advertising, Marketing Budget and Control, Marketing Consulting Management, Supply Chain and Logistics Management, Retail Marketing, Marketing Engineering.
大數(shù)據(jù)管理與應(yīng)用專業(yè)The Big Data Management and Application
培養(yǎng)目標(biāo)Educational Objectives
培養(yǎng)德、智、體、美、勞全面發(fā)展，身心健康，在新一輪科技革命背景下，能適應(yīng)數(shù)字經(jīng)濟發(fā)展的需要，具備扎實的大數(shù)據(jù)管理理論功底，熟練掌握大數(shù)據(jù)管理技術(shù)與方法，且具有智能定量化分析商務(wù)數(shù)據(jù)的實踐能力，能在企事業(yè)單位、政府部門、金融機構(gòu)等領(lǐng)域，從事大數(shù)據(jù)開發(fā)、大數(shù)據(jù)分析、數(shù)據(jù)挖掘及大數(shù)據(jù)可視化等工作的復(fù)合型高級專門人才。
The major of Big Data Management and Application mainly aims to cultivate students with all-round moral, intellectual, physical and aesthetic grounding with a hard-working spirit, who can adapt to the needs of the digital economic development in the context of a new technological revolution, possess a solid theoretical foundation in big data management, master technologies and methods in big data management and have practical skills in analysis of business data intelligently and quantitatively. The students of this specialty can engage in big data development, big data analysis, data mining and big data visualization in fields such as enterprises and institutions, government departments, and financial institutions.
主干課程Core Courses
應(yīng)用統(tǒng)計學(xué)、概率論與數(shù)理統(tǒng)計、大數(shù)據(jù)商業(yè)模式、數(shù)據(jù)倉庫與數(shù)據(jù)挖掘、大數(shù)據(jù)科學(xué)導(dǎo)論、大數(shù)據(jù)技術(shù)、大數(shù)據(jù)治理、數(shù)據(jù)結(jié)構(gòu)與算法導(dǎo)論、機器學(xué)習(xí)算法、Python語言基礎(chǔ)與網(wǎng)絡(luò)爬蟲、商務(wù)數(shù)據(jù)分析及可視化、商務(wù)智能分析、數(shù)據(jù)庫與數(shù)據(jù)管理、社交網(wǎng)絡(luò)分析、網(wǎng)絡(luò)用戶行為畫像、文本分析與文本挖掘、電子商務(wù)
Applied Statistics, Probability & Mathematical Statistics, Cyber-Big Data Business Model, Data Warehouse and Data Mining, Introduction to Data Science, Big Data Technologies, Big Data Governance, Introduction to Data Structure and Algorithms, Machine Learning Algorithms, Python Programming Basics and Web Crawler, Business Data Analysis and Visualization, Business Intelligence, Database Principle and Application, Social Network Analysis, Internet User Behavior Portrait, Text Analysis and Text Mining, E-commerce Introduction.
人力資源管理專業(yè)HUMAN RESOURCE MANAGEMENT
培養(yǎng)目標(biāo)Educational Objectives
培養(yǎng)德、智、體、美、勞全面發(fā)展，具備一定自然科學(xué)和人文社會科學(xué)素養(yǎng)，掌握管理學(xué)、經(jīng)濟學(xué)、心理學(xué)等方面基本理論，熟練掌握人力資源管理理論體系、專業(yè)技能與方法，熟悉勞動法律與政策規(guī)定，具有分析與解決人力資源管理問題的一般能力，具備績效改進思維和創(chuàng)新精神。 能夠在企業(yè)、政府、事業(yè)單位等組織中從事人力資源管理相關(guān)工作的管理人員、職業(yè)經(jīng)理人、管理咨詢師及研究人員。培養(yǎng)畢業(yè)生定位于能夠勝任企業(yè)、政府、事業(yè)單位等組織中人力資源管理工作的應(yīng)用型專門人才，為組織中管理問題的分析與解決提供管理、咨詢與研究。
The specialty of Human Resource Management aims to promote the students’ moral, intellectual, physical and aesthetic development, and to make students get certain accomplishment in natural science, humanities and social sciences, and to provide students with a solid theoretical foundation of Management, Psychology, and Sociology. On completion of the program, students are expected to have a mastery of the theoretical system, professional skills and methods of Human Resource Management, while also be familiar with labor law and relevant policies, be competent of analyzing and solving the problems in Human Resource Management. This specialty is designed to cultivate managerial staff, professional managers, management consultants, and researchers engaged in human resource management in enterprises, government departments, public institutions, and other organizations. This specialty is oriented to prepare graduates to be competent human resource management professionals, who are committed to providing management, consultancy and research for analyzing and solving management problems in organizations of enterprises, government departments, public institutions and other organizations.
主干課程Core Courses
管理學(xué)、勞動經(jīng)濟學(xué)、組織行為學(xué)、人力資源管理原理、人力資源規(guī)劃、人才測評、社會保險學(xué)、沖突與溝通管理、工作分析與職務(wù)設(shè)計、招聘與選拔管理、培訓(xùn)管理、組織職業(yè)生涯管理、薪酬設(shè)計與激勵機制、績效管理、員工關(guān)系管理、人力資源管理咨詢。
Management, Labor Economics, Organizational Behavior, Human Resource Management, Human Resource Planning, Personnel Assessment, Social Insurance, Management of Communication and Conflict, Job Analysis and Design, Recruitment and Selection, Training Management, Organizational Career Management, Salary Design and Incentive-payment Mechanism, Performance Management, Labor Relations Management, Human Resource Management Consulting.
財務(wù)管理專業(yè)FINANCIAL MANAGEMENT
培養(yǎng)目標(biāo)Educational Objectives
培養(yǎng)德、智、體、美、勞全面發(fā)展，具備企業(yè)、事業(yè)單位等理財方面知識和能力，具有理論基礎(chǔ)扎實、知識面寬、能力強、富有創(chuàng)新精神以及實踐能力、能滿足公司、金融部門、社會中介機構(gòu)、企事業(yè)單位等經(jīng)濟管理需要的財務(wù)管理中高級專門人才。主要掌握會計業(yè)務(wù)處理和管理、財務(wù)籌資、投資、營運等方面的專門知識;具有一專多能的知識結(jié)構(gòu)和一定的計算機應(yīng)用能力。
The specialty of Financial Management aims to promote the students’ moral, intellectual, physical and aesthetic development. It is designed to prepare students for the senior specialized professionals in financial management. With solid theoretical foundation of financial management, wide scope of knowledge, innovative spirit and practical ability, the students can develop a career of financial management in business sectors, financial institutions, social agencies and enterprises. Students are expected to master accounting treatment and management, financial fundraising, investment, operations and other expertise, and have multi-skill knowledge structure and certain computer application competency.
主干課程Core Courses
會計學(xué)、中級財務(wù)會計、成本會計、財務(wù)報告分析、審計學(xué)、財務(wù)管理原理、中級財務(wù)管理、國際財務(wù)管理、會計信息系統(tǒng)、高級財務(wù)會計、管理會計、納稅籌劃、證券投資學(xué)、投資銀行學(xué)、內(nèi)部控制等。
Accounting, Intermediate Financial Accounting, Cost Accounting, Financial Reporting Analysis, Auditing, Financial Management Principles, Intermediate Financial Management, International Financial Management, Accounting Information System, Advanced Financial Accounting, Management Accounting, Tax Planning, Securities Investment, Investment Banking, Internal Control, etc.
(以上數(shù)據(jù)截至2024年5月)
